Founder. Builder. GTM.
Currently at MorsaSELECTED WORK / 2025—26CARLO DOROFF.
Curiosity gets me started.
Conviction gets it built.
I turn customer conversations into products, and products into businesses. Former founder of Craze. Now building go-to-market at Morsa. Always a student.
MAKE
IT REAL
when you do something with them.
01 / Selected work
A few things
I’ve put into motion.
INDUSTRIAL INTELLIGENCE.↗
Morsa
Building the North American go-to-market function for an AI operations platform serving manufacturers.
Craze
An AI interview platform connecting brands with Gen Z. Built end to end, from product to paying pilots.
The $107K summer
A summer of door-to-door sales, full-cycle ownership, and learning how to earn someone’s attention.
I’m drawn to the space where human behavior meets technology. What makes someone care? What gets in their way? What could we build to help?
That curiosity has taken me from doorsteps in Massachusetts to building a consumer insights company, investment banking, and AI for manufacturers. Along the way, I’m studying entrepreneurship at the University of Miami.
03 / Field notes
Thinking out loud.
Sales & human behavior
The work before the pitch.
A better sales conversation starts with understanding what someone is trying to protect, change, or get done.
Building & entrepreneurship
Build close to the customer.
What changes when the person writing the code also has to explain why the product deserves to exist?
AI & practical systems
Automate the friction. Keep the judgment.
The best automation gives people more room to think. It starts with understanding the work, not choosing the tool.