CARLO DOROFF
Co-founder & CEO of Craze. Student at UMiami. Formerly Investment Banking Analyst at Curvature.
I ship before I'm ready. Then I fix it. twice if I have to.
01 / why
I've knocked doors for $107K, raised $15K on nothing but conviction, and pivoted a company in a week when the data told me to. I don't believe in "the grind." I believe in distribution, shipping, and the kind of execution that happens at 2:30 AM while the library turns the lights off on you. I hate "visionary" as a job title. I hate empty product pages. I hate people who talk about shipping more than they ship. they do.
Selected
Works
02 / built things · 06 shown · 07 catalogued · hover to preview
carlo·doroff·2026
2020
FIRST
WEBSITE
(HTML only)
WEBSITE
(HTML only)
High school. Built my first site in a notebook, then in pure HTML. Broke it. Rebuilt it. This is where it started.
2022
UMIAMI
Finance +
Entrepreneurship
Finance +
Entrepreneurship
Started studying what I thought I needed. Learned more on TikTok than in class. Wrote that down.
2024
WEALTH MGMT
INTERN
($2B AUM desk)
INTERN
($2B AUM desk)
Built 3 investment proposals and wrote enough client memos to realize I didn't want to sit on one side of the table for 40 years.
2025
$107,985
SOLD
(12 weeks · Boston)
SOLD
(12 weeks · Boston)
70 to 80 hour weeks. Doors slammed. I learned how to lose 40 times a day and still close the 41st.
2026
CRAZE
launched →
pivoted → shipping
launched →
pivoted → shipping
Built the first version solo in React. 5K users. $30K in brand commitments. Read the data. Pivoted in a week. Still shipping.
the loop · how I actually build
MOST OF WHAT I'VE SHIPPED, NOBODY SAW. THAT'S THE WORK.
04 / the counterweight
the booth · live
PEAK HOURS
this is where it hits. the BPM agrees. scroll through it or sit in it — the kick, the filter, the pump, all of it lives here.
TRKdoroff_set_v1
BPM124.00
KEYD minor
STATUSLIVE
Playground &
sketches
Half-finished things. Pens I keep meaning to clean up. Scripts that run every morning whether I'm there or not. Proof that I make things, not just ship them.
01
GPT
RAG
RAG
prototype · jan 26
02
REACT
CURSOR
CURSOR
experiment · feb 26
03
SEC
SCRAPER
SCRAPER
working · mar 26
04
TT
CAPTION
GEN
CAPTION
GEN
shipping · mar 26
05
DESK
PHOTOS
PHOTOS
forever · ongoing
06
BAD
LANDING
PAGES
LANDING
PAGES
graveyard
07
N8N
FLOWS
FLOWS
17 live
08
THIS
SITE
SITE
you're in it
05 / reach