Curious.
Start with a question worth asking. Customer discovery, psychology, and learning languages all ask me to look beyond my first interpretation.
01 / About me
A curious mind.
A bias toward doing.
I’m Carlo: a founder, builder, and entrepreneurship student interested in how people think—and what we can make useful for them.
THE WORKING PHILOSOPHY№ 001
MAKE
IT REAL
when you do something with them.
The thread through it all.
My experience crosses sales, finance, product development, and go-to-market. The thread connecting those worlds is a desire to understand a problem well enough to do something about it.
I founded Craze, an AI interview platform for Gen Z consumer insights, and built its full-stack product myself. We raised $80,000, grew a team of four, and reached more than 10,000 verified students across 198 campuses. Craze was acqui-hired in 2026.
Today, I’m the founding GTM lead at Morsa, building its North American commercial function for an AI operations platform serving manufacturers. My work moves between prospect research, customer conversations, outbound systems, and product feedback.
I’m also pursuing a BBA in Entrepreneurship at the University of Miami, with graduation expected in May 2028. Building while studying gives me two places to test my thinking: the classroom and the real world.
See the full résuméHow I work
Three words.
A working standard.
Resourceful.
Move between the commercial and technical sides of a problem. I can have the customer conversation, build the first version, and connect the systems behind it.
Accountable.
Stay close to the outcome. Building a product, carrying a sales target, and training new representatives all make the follow-through personal.
Away from the desk
Still curious.
Bodybuilding. Difficult fitness challenges. A book that makes me reconsider something.
My interests include existentialism, psychology, reading, and venture capital. I speak Portuguese natively, French at an advanced level, and Mandarin at an intermediate level. I’m interested in the different ways people communicate, make choices, and find meaning in their work.
Looking ahead, I want to keep building at the intersection of customer understanding, useful technology, and commercial execution. I’m especially interested in small teams where taking ownership means crossing more than one job description.
In my own words / 01:02
A quick hello.
The person behind the work, in my own words. A little about where I’m from, what I’ve built, and what’s next.
Read the video transcript
Hi there, I'm Carlo Doroff, born and raised in Minnesota, but a junior at the University of Miami, where I'm studying finance, entrepreneurship, and AI. I have experience ranging from sales, finance, and investment banking wealth management, and also starting my own company. In sales, I've done door-to-door sales, where I generated $107,000, selling door-to-door in Winchester, Massachusetts. Pest control. Following that job, I went into investment banking, where I worked at Curvature Securities. We worked on micro-cap deals. After that, I started my own company, Craze, where we did Gen Z market research for companies like Celsius and Victoria's Secret subsidiaries. We had a student app across 198 campuses. And now, I'm leading go-to-market at a startup in San Francisco. If you're interested in tech, entrepreneurship, or would like to connect about anything at all, reach out. Thank you so much.