From first question
to follow-through.

The context

Morsa is an AI operations platform serving manufacturers. Bringing that product to market means understanding the workflows and operational pain points of the people who run those businesses.

My contribution

I’m building the North American go-to-market function from the ground up. I designed outbound infrastructure across Attio, Lemlist, Clay, email, and LinkedIn, covering account sourcing, enrichment, deduplication, sequencing, and pipeline management.

I own ideal customer profile development, messaging, prospect research, discovery, and early-stage pipeline generation. I also turn customer conversations into structured product feedback for the founding team.

The work in progress

The focus is a repeatable commercial process: relevant accounts, informed conversations, clear next steps, and useful feedback to the product team. This is an ongoing role; the work is still being built.

The context

Brands need to understand the people they want to reach. Craze brought AI interviews and a verified student panel together to deliver Gen Z consumer insights in hours.

My contribution

I engineered the full-stack platform solo, end to end, while leading the company’s fundraising, team growth, and founder-led sales. Multi-channel outbound generated one to three customer meetings daily.

The evidence

• $80,000 raised from Atheneum Ventures and Jackson Square Ventures.
• Four paying brand pilots in the first two months, including a national-scale engagement with Celsius.
• 10,000+ verified college students across 198 campuses.
• Top award at University of Miami Startup Lab Demo Day.

Craze was acqui-hired in 2026. The experience brought product building, customer discovery, fundraising, and distribution into one role.

The context

Door-to-door sales compresses the work of earning attention, understanding a need, and explaining value into a direct, in-person conversation.

My contribution

I delivered hundreds of pitches per week and managed the full sales cycle, from prospecting and objection handling to closing. I also trained three new representatives in those same skills.

The evidence

I generated more than $107,000 in contract value over the summer, including $26,000 in a single week. For a period, I ranked as the number-one rookie nationally for highest initial contract value.

That experience is part of the commercial foundation I bring to building products: clear communication, direct feedback, and ownership of the result.